Fortnite vs Apple

For those not in the know, which is no one, Fortnite is a fort defense game that saw rise in popularity with the addition of its battle royals mode. It still retained the elements of fort building but now instead of zombies, you were fighting other players to be the last standing. This Epic Games creation has become such a pop culture phenomenon that everyone wants a piece of the pie. From football to Star Wars releasing crucial plot information for their latest flick, Fortnite has its pick of the entertainment industry crop.

Epic Games has always used the money its received from Fortnite and its cultural status to try to shake up the status quo. At first they took pot shots at Steam. This was a move I was initially for as Steam really did need a competitor. Epic Games threw their weight around to snag several exclusives including Kickstarter backed games that already had promises for Steam keys to backers. No one liked that. You cannot blame the devs for taking the exclusivity deal in some cases as the Epic Store allows them to keep more percentages of sales vs Steam. The stage was set, one way or another, and Epic Games has situated itself as a staple online store for many gamers.

Not content with taking the piss out of steam, Fortnite’s latest battle is with Apple, Google, and Android. I will be speaking mostly on Apple as they’re the store I’m most familiar with and the one Fortnite addresses more directly in this article. Apple has a clause that any in app purchases must be done through the Apple store and Apple takes 30% of the sale. Fortnite released a workaround where if you purchased directly from them, you got a 20% discount on your sale. Apple and Android did not like this and immediately pulled Fortnite from both of their shops for violation of the clause. Epic Games was not going to take this laying down.

In an ad lacking any hint of subtlety, a crowd of people listen to a rotten and worm infested Apple spew some 1984 rhetoric. That’s not something you have to infer either, Epic tells you in the ad that Apple is a 1984-eske corporation. A female Fortnite player character steps in holding the Fortnite piñata head on a stick and throws it at the screen, breaking it and the spell in the crowd. They snap to their senses and begin to riot. Epic ends the ad with the hashtag #freefortnite which is the moment I lost it. It’s cliche to say at this point, but what even is 2020?

The ad calls for gamers to stand up to the Apple corporation and not accept them taking such a big cut of purchases made on their store. Epic’s ad is a reference to an Apple to IBM ad and thus Epic is giving Apple a taste of its own medicine. Epic knows it has a huge following and with quarantine keeping us inside, people are playing games more than ever before. What happens next is uncertain, but Epic is not one to back down from a fight. I eagerly await Apple or Android bowing down to the cash cow and what sort of precedent that will set. I await it less at the cringe statement of “nineteen eighty fortnite.”

You must be logged in to post a comment.

Latest Comments


#birdsofprey #harleyquinn #Chapter2 #code8 #Countdownmovie #Hobbs&Shaww #maverick #MIB #MIBInternatiional #milesteller #njpw #petsematary #horror #stephenking #remake #robbieamell #sequel #stephenamell #Summerblockbuster #tokyodome #tomcruise #topgun #topgunmaverick #topgunmovie #wrestlekingdom 3D0 8-Bit 2018 2020 Access Action Adaption All am2 Amazon Animal Crossing Animated Anime Anthem A Plague Tale Arrow Askiisoft Games Atari Atlus awesome con Bargain Bin black voice Blockbuster Books Borderlands Boss Rush Budget Title Call of Duty Capcom CBS CGI Champion Chinese Cinema clara delgado Classic Classics Cold War Comic Book Comics Commentary Console Contra coronavirus covid19 CW Cyberbug Cyberpunk Cyberpunk 2077 cytonius Dangerous Driving darius morgan Dark Souls DaveMarquez DC DC Comics DCComics DC Universe Devil May Cry Devolver Games DICE Digital Directors Cut Discovery Disney Division 2 DLC Doom DOS Dragon Quest Drama Dreamcast Dynasty Warriors EA EDF Edge Of Nerd Editorial Endgame Epic Episode One Fallout Famicom Family Film Fan Fan Translation Far From Home featured Fire Emblem FPS FromSoftware Furi Game Bakers Game Boy GAMEBOY ADVANCE Game Boy Color Gamecube GAME GEAR Game of the year Game Pass Games gamestop Gaming Gearbox Gears of War Glitches God Of War Google Graphic Novel Gundam Hack and Slash Harley Quinn Haven Hellblazer Home horrible Horrible Games Horror Hyrule Warriors Import Imported Indie Jedi JRPG julio pena Just Cause Justice League Justice Smith Kingston Kofi Labo Launch Day Leaving Legend of Zelda Lego Lewd Live-Action Loot-Shooter Lootbox Lucifer Marvel Marvel Studios master arts studio May2019 MCU Metroid Microsoft mikhail hardy Miles Morales minorities in comics MOBILE Movie Movies Music Musou Namco Need for Speed NES Netflix New LIne Cinemas New Vegas NINTENDO Nintendo 64 NINTENDO SWITCH NINTENDO WII U NioH NioH2 No Spoilers Obsidian Origin PC PC Gaming PC Mods Persona Platformer PLAYSTATION PLAYSTATION 2 PLAYSTATION 3 PLAYSTATION 4 PlayStation 5 PLAYSTATION VITA Pokemon Pokemon Home Pokemon Mystery Dungeon Pokemon Sword and Shield PopCulture pop culture Portable PRO Ps2 PS4 PS5 PSP Racing rae comics Reaction Reboot Refunds Remake Remaster Resident Evil Retreon RETRO reviews Rock RPG RTS Ryan Reynolds Samurai Sandman Santa Monica Sci-fi Scifi SD Gundam Season Four Sega SEGA SATURN Sequel Series Series X sharks Shazam Shenmue Shooter Shooters SNES social emotional learning Sonic Sony Soulsborne space speekgeekunlimited Spider-Man Spoilers Square Enix SRPG Stadia Star Trek Star Wars Steam stephanie kimou Stephen Amell Strategy Streaming Stylized Shooter Subscription Suit Superman SUPER NINTENDO Super Villain Switch tactics Team Ninja television tj sterling tony weaver jr. Trailer Turn Based Twin-Stick Shooter Ubisoft Video Video Games Visual Novel VR waifu WB Weezer weird enough productions WiiU Williamson_Josh Wolfenstein Wrestling WWE X Xbox Xbox 360 XBOX ONE Xbox Series Zack Snyder Zelda Zombie
%d bloggers like this: